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Specific features of production analytical business program
Содержание
- 1. Specific features of production analytical business program
- 2. Business journalism is the general way for
- 3. Business journalism is
- 4. This scheme illustrates the place of business journalism in mediasystem :
- 5. Business television– is type of journalism, which
- 6. Many researchers note that the general function
- 7. - financial media. General themes: analysis of
- 8. The researchers note, that business media target
- 9. Therefore, we will define that author’s targets
- 10. Empirical methods are: interview, forecasting and conversation.
- 11. But we will note, that business journalism
- 12. The tendential of businesstainment illustrated by appearance
- 13. So, we found out that general target
- 14. Скачать презентанцию
Business journalism is the general way for dissemination useful information about economic, financial and industry themes. In this paper, we defined features, methods and elements of production business content.Abstract
Слайды и текст этой презентации
Слайд 1Chulanova Victoria
Moscow State Pedagogical University, Journalism Department, Master course: Journalism,
course 1
Слайд 2Business journalism is the general way for dissemination useful information
about economic, financial and industry themes. In this paper, we
defined features, methods and elements of production business content.Abstract
Слайд 3 Business journalism is the most general
method for distribution information about financial and entrepreneurial market and
business TV is important part of this system. In this paper, we try to consider the system of business television program and highlight the way of production.
Слайд 5Business television– is type of journalism, which traces, analyzes and
interprets economic changes in society. It can include any subjects,
for example personal finance or running different companies. This form of journalism covers the events connected with people, the places and subjects concerning business .
Слайд 6Many researchers note that the general function of business journalism
is communicative, because the important target of this media –
making business communications. It’s about satisfaction requirements of business society and creation of public discourse about corporate production and management . Function of business journalism
Слайд 7- financial media. General themes: analysis of market quotations, falling
of exchange rates, distribution of cash flows. For example, American
magazine «Barron’s».- Economic media. General content is about planning and management, enterprising development. For example, American magazine «Bloomberg Businessweek».
- Entrepreneurial media. On these media discussed corporative information, industry development. For example, American magazine «Fortune».
Three parts of business media:
Слайд 8The researchers note, that business media target is distribution of
useful information about actual financial and economical questions. It means
that there are a lot of discussion genres in the business screen. For example, broadcast grid of the most celebrity Russian television business channel RBC is 79% programs in genres «conversation» and «discussion» .
Слайд 9Therefore, we will define that author’s targets in business journalism
is definition causes of process or situation, forecast and making
of action program. Dynamics of thought is important, the target – analyzing process or a situation.
Слайд 10Empirical methods are:
interview,
forecasting and conversation.
Theoretical methods
are:
deduction and induction,
analysis and synthesis.
Thanks to this target
we can talk about general methods of business journalism
Слайд 11But we will note, that business journalism moves to businesstainment,
which associate methods of business journalism and entertainment media. Businesstainment
has originated with infotainment, which is very popular method to translate «soft» news with entertaining.
Слайд 12The tendential of businesstainment illustrated by appearance business show «Dragons’
Den» in the American TV-channel BBC Two.
Слайд 13So, we found out that general target of business television
– making a useful information about financial and economical market,
which influence to development business of audience. On business screen, there are a lot of discussion programs because target audience have a requirement to receive analysis process and situation, forecast and making of action program. The businesstainment demonstrate the movement to transformation business television.
