Анализ ситуации методом инцидентов 8 класс

ИРИНА ВЛАДИМИРОВНА,
учитель НОУ "Ногинская гимназия", г. Ногинск

company is going to introduce a new drink to the

market soon, which will appeal to the 8-14-year-old age group.

The drink has a high sugar content and an unusual taste because it is made from a mixture of exotic fruits.

CRITICAL INCIDENT TECHNIQUE

used four words to describe it

makes the best presentation
has the most creative ideas


The marketing

department have to decide on the advertising campaign. To help them they have connected three agencies and asked them to present their ideas to the department.

an advertising agency.

What five points does Amy Chen want

the agency to cover in their presentation?

Marketing director, Amy Chen

THE PACKAGING

KIND OF ADVERTISING TO USE

IDEAS FOR SPECIAL PROMOTION
Five

points to cover in presentation

Chen NOT mention in her speech?
Ways of advertising the new

drink

bottle? Design, __________ and _____________.
How to advertise? __________ during children’s

television? Children’s magazines? Use the _________? One TV commercial or ___________ for each country? __________ sports? If yes, what time of day? What sort of programmes to ____________?
Ideas for promoting the drink, e.g. __________ in schools or offer __________ with the logo on them?

Listen again and complete the notes that Larissa Klein made during the conversation

bottle? Design, colour and shape.

How to advertise? TV commercial during

children’s television? Children’s magazines? Use the Internet? One TV commercial or different commercials for each country? Radio spots? If yes, what time of day? What sort of programmes to sponsor?

Ideas for promoting the drink, e.g. free cans in schools or offer cheap T-shirts with the logo on them?

left, and next to him, Karl Reiner.

Our _________ __________

is to present some ideas for your new product.

Our presentation _______ ________ ________ three parts.

If you _________ ________ _________? We’ll be pleased to answer them at the end of our presentations.

Listen to the beginning of the presentation and complete the gaps:

left, and next to him, Karl Reiner.

Our purpose today

is to present some ideas for your new product.

Our presentation is divided into three parts.

If you have any questions, we’ll be pleased to answer them at the end of our presentations.

Beginning

_______ _______ ________ ________.

Are there ________ _________.
Listen to

the end of the presentation and complete the gaps

for your attention.

Are there any questions?

Listen to the end

of the presentation and complete the gaps

next point

Please look at the screen. As you see, _______________

I’m

going to talk to you about ….
This is how I’d like to organize my talk….
That’s all I have to say. Now Mr. …. will talk about …
Now I’ll sum up…

OTHER USEFUL VOCABULARY

can, bottle, carton? – picture

Suggestions for advertising - TV

commercials, radio spots, …. - ____________________________________
Special promotion – free T-shirts, free cans of this drink, … - ____________________________________________

STRUCTURE FOR THE PRESENTATION